When the Apple designers first came to Steve Jobs with the iPod he picked it up, fiddled with it and then dropped it into a fish tank. "Those are air bubbles," he snapped. "That means there's space in there. Make it smaller."
A successful designer needs a critical awareness of the design all around us and the factors that produce it. They also need to be able to look at an item and analyse - what it is, what does it do, why is like that, how is it made? The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts
First published on Thu, 21 Aug 2014 as Design Essentials: small objects of desire. To find out more visit The Open University's Openlearn website. Creative Commons BY-NC-SA 4.0 2014
First published on Thu, 21 Aug 2014 as Design Essentials: small objects of desire. To find out more visit The Open University's Openlearn website. Creative Commons BY-NC-SA 4.0 2014
